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Bamboo's Media Service and Multicast Platforms available for Symbian OS handsets

Date: Wednesday, March 09, 2005   /   Company: Bamboo

Ra'anana, Israel, March 2005 - Bamboo MediaCasting, a leading developer of solutions for mass-market mobile media services, has presented a range of mobile media services for Symbian OS. The services underscore the ability of Bamboo's SilverStripe and BlueFountain platforms to deliver cutting-edge media services to Symbian OS and Series 60-based mobile phones.

“The advanced, open features of Symbian OS let us showcase all Bamboo’s major selling points: the ability to customize each service's user interface, and the background download of content that gives our services unmatched ease-of-use," said Eli Bortman, Bamboo's Vice President for Research and Development.

Bamboo recently demonstrated several advanced services for Symbian OS and Series 60-based phones at the 3GSM show in Cannes. In each service, Bamboo's client application delivered advanced functionality on the handset, completing the mobile service solution. Among the services presented:

· ClipTV – a service that delivers a mix of video clips based on user interest. The handset application allows users to download large video files and manage handset memory in the background, simplifying user interaction.

· TopTones – a ringtone preview service. This allows the user to preview, buy, and install ringtones with a single click.

· MyTeam – a mobile "clubhouse" service that delivers large video clips of game action to sports fans. Bamboo customizes the user interface to extend team or league branding to the handset, and to support event-driven services quickly.

· MobiNews – a mobile web-based application. To provide a responsive browser experience, the client downloads a cache of data before the browsing session begins, and seamlessly combines locally stored content with content downloaded on demand.

These are only the most recent applications Bamboo has created for Symbian OS handsets – developing for Symbian OS has been part of Bamboo's handset client strategy from its start. "We developed our client using Symbian OS long before we ported to Java and BREW tools," explained Bortman.

Bamboo's recent successful trials in two European markets delivered a mix of news and entertainment services to Symbian OS handsets using cutting-edge multicast/broadcast transmission methods. In addition to its ability to support the new transmission technique, Symbian OS allowed Bamboo to create an appealing, easy-to-use handset interface - a major factor in the positive user response.

For more information, contact:

Thom Rosing, Business Development Liaison

tel: +972-9-746 4676 ext. 100

fax: +972-9-746 4674

thom.rosing@bamboomc.com

About Bamboo

Market demand for mobile media services is growing rapidly. Founded in 2000, Bamboo MediaCasting Inc. develops solutions that let wireless ASPs and mobile operators deliver compelling rich-media services to mobile mass markets.

Bamboo's solutions deliver any type of media content over GPRS/EDGE/UMTS and CDMA cellular networks and today's Symbian, Java, BREW and Windows Mobile handsets. The latest audio, video, and web-based content is always waiting on the user's handset.

The SilverStripe mobile media service solution eliminates the cumbersome interactions that restrict the market appeal of mobile services. The SilverStripe user interface can be customized to create a wide variety of targeted media applications.

The BlueFountain solution is the only true multicast/broadcast platform available for today's cellular networks. BlueFountain distributes rich media content to any number of subscribers, within tight time constraints, while using existing bandwidth in cellular networks.

Bamboo’s solutions change the economics of media service rollout. Operators and ASPs can offer tomorrow’s rich media services over today’s cellular network, at aggressive prices.

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For more information: http://www.bamboomc.com/m1/item.php?ln=en&item_id=62&main_id=11
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