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"The Ten Startup Commandments"

  by Gideon Tolkowsky
Date: Wednesday, September 04, 2002
  1. Leadership is what makes the world go round. Team up with leaders
  2. Hire the most senior person you can find for the job. There’s no such thing as an overqualified employee.
  3. Surprise - the most important No. 2 person in a startup is the CFO.
  4. When in doubt whether to spend money on a field trip  – do it.
  5. Target your first product to the high-end of your market.
  6. Manage R&D by deadlines, not by product specs. The best products are those designed by the tightest schedules.
  7. Don’t bother to develop a product with under 75% profit margin. And, the argument that the COGS of software is zero is false.
  8. The time-value of money is infinite. $1 today >> $2 tomorrow.
  9. Happiness is positive cash-flow. Strive to be happy.
  10. If it takes a genius to run your business – change the business.
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