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RichFX Announces Rich Catalog Now Available for Self-Service Authoring Through myRichFX

Date: Monday, May 02, 2005   /   Company: RichFX

RichFX announced today the release of Rich Catalog on myRichFX(TM), a solution that will enable retailers and manufacturers to produce, manage and deploy online catalogs through easy-to-use, guided self-service processes.


Over 300 companies such as JCPenney, LEGO, Uline, The Wine Enthusiast and J.Jill already use Rich Catalog to take print collateral, such as catalogs and circulars, and bring it online. Offering access to Rich Catalog through myRichFX gives even more options to the market. For the first time, RichFX gives users the ability to create online catalogs themselves directly through the web -- without the costs of purchasing, installing, integrating, customizing and managing hardware or software.


After logging into myRichFX with a unique username and password, an easy- to-use wizard guides users through the process of creating online catalogs. Each wizard step reflects a best-practice workflow that leverages RichFX's R&D expertise from producing over 125,000 pages annually. Companies simply upload files, mark borders, test and deploy. In no time, PDF files are turned into a virtual page flipping format, seamlessly integrated with the company's website and e-commerce engine.


Johann Butting, Chief Executive Officer for RichFX knows that this type of flexibility is unmatched in the marketplace. "Putting your print online has never been this fast, easy and cost-effective," says Butting. "The total cost of ownership to use Rich Catalog on myRichFX is extremely low -- there is no upfront investment in hardware, software, maintenance and upgrades, which is typical of a licensed software model. You only pay for what you use.

Moreover, features in myRichFX such as email notifications and role-based permissions give users control over the production process, while making it simple and painless," Butting adds.


myRichFX follows RichFX's commitment to the EasyServe Architecture(TM), which assures that all RichFX products are optimized for content delivery networks. This approach minimizes the need and expenses for centralized servers. RichFX's premier partner for Content Delivery Network is Akamai's EdgePLATFORM(TM).

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